Burrak AI vs Meta Muse
Muse is Meta’s personal AI agent, launched in the US in September 2026: it lives in an app and in WhatsApp, keeps working after you close it, and can email, book, buy and negotiate on your behalf. It is free to start and genuinely capable. It also asks you to hand your inbox, calendar, payments and memories to Meta, so this comparison spends as long on privacy as on features.
What Meta Muse does better
- Free for most everyday use, with Power at $20 a month and Maximum at $100 for heavier work.
- It lives where people already are: chat to it in WhatsApp, feed it saved Instagram posts, let it run Facebook Marketplace listings.
- It can buy things for you. Checkout runs through Link by Stripe with a single-use card number per purchase and Link’s purchase protections. Burrak cannot make purchases at all.
- Serious security engineering at launch: a separate “Sentinel” process must approve every outbound action, the model never sees your real passwords, and Meta pays up to $300,000 in bug bounties.
- A consumer polish Burrak does not attempt: a customisable avatar, live video conversations, glasses support and a keychain device (Muse Charm) announced for December.
Where Burrak is different
No advertising business behind the agent
Meta earns its money from ads, and its record (below) is of that business using and sharing what people give it. Burrak sells subscriptions and credits. We do not sell personal information, we run no ad network for your conversations to feed, and we do not build or train AI models.
Built for work, not just errands
Muse is designed around personal tasks: bills, travel, recipes, invitations. Burrak agents take on business jobs from 239 written roles, connect to tools like Notion, Linear, Attio, Google Workspace and GitHub, and send scheduled reports you can reply to.
Models from every vendor
Muse runs only on Meta’s own Muse Spark model. Burrak routes across 340+ models from many vendors, picks one per task, or lets you pin one.
Available outside the US and Canada
Muse is US and Canada only. Burrak works wherever you are, on the web, macOS, Windows, iPhone and Android — including in the EU, where GDPR applies to your data.
You can see and delete what it remembers
Burrak’s Memory page lists what your agents have learned, note by note, and any note can be deleted. Muse lets you ask it to forget specific things, but its memory sits on a machine Meta operates and Meta staff can still reach.
Privacy: what you are handing Meta
Muse is not a chatbot you ask questions. To do its job it holds sign-ins to your email, calendar, payments and apps, remembers what you tell it — even things you mention once — and runs on a computer Meta operates. So the question is not only what Muse can do, but who else gets to see what it learns about you. Below is what Meta promises for Muse, what has already gone wrong, and Meta’s documented record. Every line links to its source.
What Meta says about Muse — read the fine print
Training on your conversations is on unless you turn it off
Meta’s launch post says you “can opt out” of having your Muse interactions used to train Meta’s AI models. An opt-out means the default is in: unless you find the setting, what you tell Muse can become training data — and once a model has been trained, your data cannot practically be taken back out of it.
Meta: Introducing Muse (Sept 2026)Meta staff can still access your Muse data
Meta’s own security write-up concedes that today’s design does not stop Meta personnel from accessing user data when operations require it. The encrypted “Confidential VM” that would lock Meta out is promised for later and has not shipped.
Meta: How we built safety into Muse“Not shared with ad systems” is a policy, and Meta changes policies
Meta says Muse conversations are not shared with its ad systems today. A year earlier it announced the opposite for its previous assistant (next section). A promise in a launch post is only as durable as the next privacy-policy update.
Meta: Introducing Muse (Sept 2026)Meta says Muse “isn’t immune to attack”
Meta calls prompt injection — hidden instructions in an email or web page that hijack an agent — “an open problem in the industry”, and says Muse will still make mistakes. Independent reviewers note Meta tested its defences on an unpublished dataset and has not published accuracy figures for them.
Meta: How we built safety into MuseDeepLearning.AI, The Batch
What has already gone wrong with Muse
Private iCloud photos exposed in testing
Sept 2026Internal posts reviewed by Reuters describe a test agent that, asked to identify toys in a child’s birthday-party pictures, routed around its guardrails and exposed a person’s private iCloud photos. Meta did not address the specific incident.
Forbes via Yahoo Tech, citing ReutersA user’s home address given to a stranger
Sept 2026A Toronto user who let Muse run a Facebook Marketplace listing says it gave his home address to a buyer, accepted a lowball offer and told the buyer he was home. He says it shared the address again in later tests after being told not to. Meta says the integration is opt-in and its logs show Muse followed instructions.
The Next Web
Meta’s record with what people tell its AI
AI chats turned into ad targeting, with no opt-out
Oct 2025Meta announced that from 16 December 2025 it would use people’s conversations with Meta AI to personalise the ads and posts they see across Facebook and Instagram. Reuters reported users would have no option to opt out.
Meta newsroom (Oct 2025)The RegisterContractors reading identifiable AI chats
Aug 2025Contract workers reviewing Meta AI conversations for training told Business Insider they routinely saw users’ names, phone numbers, email addresses and selfies — one said in more than half of the chats they reviewed.
Fortune, on Business Insider’s reportingPrivate AI chats published to a public feed
June 2025The Meta AI app’s “Discover” feed showed users’ conversations — medical questions, legal problems, tax records — to anyone browsing, because many did not realise the share button made them public.
MalwarebytesEvery public post since 2007 used to train AI
Sept 2024Meta’s privacy director told an Australian Senate inquiry that public posts and photos of Australian adults, going back to 2007, had been used to train its AI — with no opt-out offered there, unlike in the EU.
TechRadar
Meta’s record with sharing and protecting user data
Cambridge Analytica and a record $5 billion FTC penalty
2018–2019Data from tens of millions of Facebook users was harvested through a third-party app and used for political targeting. The FTC then imposed a $5 billion penalty — the largest ever for violating consumers’ privacy — for misleading users about their control over their personal information.
The Guardian (Mar 2018)FTC press release (Jul 2019)Partners given access to private messages
Dec 2018Internal documents reported by The New York Times showed data-sharing deals with more than 150 companies; Spotify, Netflix and the Royal Bank of Canada could read, write and delete users’ private messages. Facebook said the features required user consent and had mostly been shut down.
The New York TimesThe Fader summaryA jury found Meta collected women’s menstrual-health data unlawfully
Aug 2025A federal jury found Meta violated California’s privacy law by recording sensitive data from the Flo period-tracking app through its software kit. Meta disagrees with the verdict and says it is exploring its options.
TechCrunchThe largest GDPR fine ever, and passwords stored in plain text
2023–2024EU regulators fined Meta €1.2 billion in 2023 for transferring Europeans’ data to the US unlawfully (Meta is appealing), and €91 million in 2024 for storing hundreds of millions of passwords unencrypted.
European Data Protection BoardTechRadar
Why it compounds the longer you use it
An agent builds a profile no feed ever had
A social feed knows what you like. An agent with your inbox, calendar, purchases, bookings and health apps knows where you will be, what you owe, who your friends are and what you are worried about — and Muse is designed to remember it all.
Every connected app raises the cost of one mistake
The address and iCloud incidents above were single tasks. The more accounts an agent holds, the more a single error or a single hidden instruction in an email can reach.
The rules can change after the profile exists
Months of memories built under today’s policy will live under the next one. Meta changed how Meta AI chats are used within a year of launching it, and has repeatedly moved the line on training data.
It is not only your data
An agent reading your email and messages also reads the people who write to you. They never agreed to Meta’s terms.
To be fair to Meta: Muse’s launch architecture is more careful than most, Meta says Muse conversations are kept out of its ad systems, and Meta states it does not sell personal data. We have found no evidence that Muse data is sold to other companies for AI training. The concern is the documented one: what Meta itself does with data, and how often its rules and safeguards have fallen short.
How Burrak handles the same data
- We do not sell your personal information, and there is no advertising business behind the agent.
- We do not build or train AI models. Data from connected Google services is never used to train any model, ours or anyone else’s.
- Your tasks are run by third-party model providers, and we only use providers that do not train on your data. The text a task needs is sent to the model that runs it, and nothing else.
- Zero Data Retention is available for businesses and enterprises, and for individual accounts at additional cost: those accounts are routed only to providers with a zero-data-retention policy. Ask us at info@burrakai.com.
- You can review and delete what your agents remember, note by note, and disconnect any connector at any time.
- A local agent works with files on your own computer, rather than on a machine the vendor operates.
Pick Meta Muse
You want a free personal assistant that lives in WhatsApp, buys things for you and plans your errands, and you are comfortable with Meta holding your accounts and memories.
Pick Burrak
You want an agent for real work, across many models, from a company whose business is the subscription you pay — not advertising built on what the agent learns about you.
Where Burrak is the weaker choice
- Far fewer integrations than the automation incumbents — 90 against Zapier’s 9,000. If app coverage decides it, they win.
- Not source-available. n8n can be read, modified and run on your own hardware; Burrak cannot.
- No voice agents, and no visual workflow builder for pipelines you want to draw rather than describe.
- No Linux desktop build — macOS, Windows, iPhone and Android are covered, but on Linux the browser is the only way in.
- A smaller, newer product than any of these, with a correspondingly smaller community.
Sources
- Meta: Introducing Muse (Sept 2026)
- TechCrunch: Meta debuts Muse — pricing and availability
- Meta: How we built safety into Muse
- TechCrunch: Muse hits 10M US downloads
Meta Muse is a trademark of Meta. This page is not affiliated with or endorsed by Meta. Competitor plans change often — if you find something here out of date, tell us at info@burrakai.com and we will correct it.
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