Can it post to LinkedIn or X for me?

No. There is no LinkedIn or X connector today, so the agent drafts and you publish. For most teams that is the right split anyway: a post goes out under a person’s or a company’s name, and someone should read it first.

How is this different from the Content Creator role?

The Content Creator writes and repurposes the pieces; the Social Media Strategist decides what the calendar is for — which themes, which platforms, which formats — and reads the results to change it. Use them together: one sets the plan, the other fills it.

Will the posts sound like us, or like AI?

Give it a voice guide and a handful of posts that did well, and it writes to them; the agent’s memory keeps those preferences between runs. Posts still read best when they carry something only you know — a number, a customer, a mistake — so leave room for it.

Marketing role

AI Social Media Strategist

An AI social media strategist that plans your calendar, drafts platform-native posts and reads your results — you post.

Give it your goals, your audience and last month’s numbers, and it does the planning work behind a social presence: a calendar built around a few themes, posts written for LinkedIn and X rather than copied between them, and a monthly read of what worked. It is strongest on B2B — founder and company-page LinkedIn, thought leadership, campaigns that tie back to a launch.

Things you could ask for

Written the way you would actually say them. The agent plans the steps itself.

“Plan next month’s LinkedIn and X calendar in the content sheet around three themes from our roadmap, with a hook, a format and a posting day for each.”
“Here is our LinkedIn analytics export for the quarter. Tell me which post types earned comments rather than just impressions, and what to do more of.”
“Turn this product launch doc into a two-week campaign: a founder post, a company-page post and an X thread for launch day, then follow-ups.”
“Research how three competitors talk about pricing on LinkedIn this quarter, with links, and where our positioning is different.”
“Every Friday, draft next week’s five posts from what we shipped and wrote about, in the voice guide in Notion.”

What you get back

A calendar as rows in your content sheet, drafts in a Google Doc or Notion page grouped by platform, and visuals as editable files in your Canva account. Performance reviews come back as a short written read of your export: what moved, the likely reason, and the next three things to try.

Tools it works with

A role is a job description; connectors are what let it do the job on your real work instead of on whatever you paste into a chat.

Google SheetsLet an agent read, write and reason over your spreadsheets.Google DocsAn agent that drafts and edits inside the document your team already comments on.NotionGive an agent your Notion workspace as working memory.Tavily Web SearchGive an agent the live web, with the links to check it by.CanvaTake a finished piece of writing all the way to a designed asset.Google CalendarAn agent that reads your calendar and acts on what it finds there.

Where it is the wrong tool

It does not post. There is no LinkedIn or X connector today, so the agent cannot publish, schedule, reply or read your feed; drafts land in your tools and you post them, or paste them into the scheduler you already use.
It sees only the numbers you give it. Without a platform connector it cannot pull analytics itself — export them to a Google Sheet and point it there.
Engagement benchmarks it quotes from memory are generic. Judge it against your own last quarter, not an industry average.
It will not buy engagement, run follower schemes or write fake reviews or testimonials. Growth has to come from the posts.

Starting an agent with this role

1Create a Burrak account — any plan works, and your first week is $1.
2In the Marketplace, open the Roles tab, find Social Media Strategist and choose “Start an agent as Social Media Strategist”. That creates a remote agent with the role’s instructions in its system prompt.
3Connect the tools it needs — Google Sheets, Google Docs, Notion, Tavily Web Search, Canva, Google Calendar — from Connectors.
4Give it a brief. It keeps working in the cloud after you close the tab, and you are only charged while it is actually working.

Start for $1 How agents work

The Social Media Strategist role, in practice

Can it post to LinkedIn or X for me?: No. There is no LinkedIn or X connector today, so the agent drafts and you publish. For most teams that is the right split anyway: a post goes out under a person’s or a company’s name, and someone should read it first.
How is this different from the Content Creator role?: The Content Creator writes and repurposes the pieces; the Social Media Strategist decides what the calendar is for — which themes, which platforms, which formats — and reads the results to change it. Use them together: one sets the plan, the other fills it.
Will the posts sound like us, or like AI?: Give it a voice guide and a handful of posts that did well, and it writes to them; the agent’s memory keeps those preferences between runs. Posts still read best when they carry something only you know — a number, a customer, a mistake — so leave room for it.

Capability reference

Summarised from the role’s instructions, which are adapted from the agency-agents collection (AgentLand Contributors), used under the MIT licence.

Cross-platform strategy with unified messaging across LinkedIn, X and professional networks
LinkedIn company pages, personal branding, articles and newsletters
Cross-platform content calendars and editorial planning
Executive positioning and thought leadership
Cross-platform performance analysis and strategic recommendations

Your first 7 days for $1

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